Techlightenment

With the approaching Euro 2008 tournament, Betfair wanted to find innovative ways to communicate the Betfair experience to their core demographic target through social networks.

Having identified the scale of the opportunity on Facebook, techlightenment worked with Betfair to design and build a competition that would engage and captivate the user. Careful game and interaction design ensured the application spread virally, and that the frequency of usage during the competition remained extremely high.

Strong viral spread from outset pays testament to the viral engineering, and appeal of the application. Delivering "virality" running in excess of 50% from outset.

Install the Euro Predictor Application to see it for yourself.